Application Design 1 / Project 1: Mobile Application Proposal
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Teh Ming En/0364908
Application Design 1-Bachelor of Design (Honours) in Creative Media--Taylors University
Project 1: Mobile Application Proposal
Instructions
Project 1: Mobile Application Proposal
We were required to create a proposal for the mobile application project. We
need to redesign an existing app that is found unsatisfactory in terms of
the user experience or interface design and it is subject to preliminary
approval by the module coordinator.
We need to do surveys, interviews, market studies and research on the
selected topic. The document should also include key features of the mobile
application and provide a clear flowchart of the app.
Process of Draft Proposal:
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| Fig 1.1 Apps for Testing |
In the first week, we have to choose three applications that have issues and
need to improve. I tried to find the applications that I haven't used or low
ratings. Then download them for testing, such as AirAsia Move, Sushi King
MYS, Eup-GPS, and TGV. There are other apps too, I am one of the users such
as Starbucks MY, and MyUnifi.
Last, the three options that I chose were the MyUnifi app, Starbucks MY and
Senheng app. I discovered that there were a lot of issues that need to
improve among these three apps, especially Starbucks MY and Senheng. In
the testing phase, it is not only important to focus on user interface
issues, but also on the user experience.
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| Fig 1.2 MyUnifi App Current Design |
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Fig 1.3 Starbucks MY App Current Design |
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Fig 1.4 Senheng App Current Design |
For the draft proposal, it needs to be careful of the review and ratings
that were chosen. It needs to ensure that the reviews were helpful in
improving the app. Most of the reviews of the apps are talking about log-in
problems and didn't receive OTP or email notifications. These depend on the
situation of the users' mobile, internet issues, or how users operate.
Draft Proposal
Fig 1.5 Draft of Proposal
Proposal App Design
by MING EN TEH
Process of Finalised Proposal:
After completing the draft of our proposal, we have to finalize it for the
week 4 presentation. We only need to focus on one application in the
proposal.
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| Fig 2.1 Process of Finalised Proposal |
Originally, I was going to choose the TGV app as my final proposal but it is
too common and so many seniors do it. Then I decided to choose the Senheng
app which is not as generic as the TGV app. I found out that the Senheng app
has a lower rating in the app store which is 3.5 out of 5 and it has a space
for improvement.
The SenHeng app offers a convenient way for users to shop their products but the app is complicated for users. The app tries to combine too many features in the app but it has no clear guidance. Users need to spend a lot of effort to understand how the app functions which makes them feel frustrated and fatigued easily.
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| Fig 2.2 Competitive Analysis |
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| Fig 2.3 Additional Competitive Analysis |
The competing apps that I choose to analyze are Shopee, Lazada, and
Banggood. After the presentation, Mr. Zeon suggested me analyze the Khind
app as the bussiness models of Shopee and Lazada were a little bit different
from the Senheng app. So I add the additional part for the Khind app in my
final proposal.
Final Proposal
Application: Senheng app
Category: Retail and shopping app
My proposal includes:
1. Introduction
1.1 Purpose of proposal
1.2 The Importance of Mobile App Design
1.3 How Does It Affect the UI/UX?
2. Background and Context
2.1 App's Background Introduction
2.2 App Current Design
2.3 Rating and Reviews
2.4 Strengths and Weaknesses
2.5 Weaknesses details
2.5 Competitive Analysis
2.6 User Demographics
2.7 User Needs
3. Goals and Objectives
3.1 Redesign Objectives
3.2 Primary Goals
3.3 Secondary Goals
3.4 Redesign Strategies
4. User Research
4.1 Research Methods
4.2 Plan for User Testing and Validation
5. References
Fig 2.4 Final Proposal
SenHeng Presentation by MING EN TEH
Feedback:
Week 2:
I need to make sure the reviews and ratings are helpful to improve the app and highlight the key sentence for easier reading. Besides user interface problems, it is also important to focus on user experience weaknesses. Complete the rating & reviews and conclusion part.
Week 3:
Everything looks good, I can go ahead for prepare the presentation.
Week 4:
It was suggested to add the Khind app to compare with the Senheng app as their business models are more similar. I should be confident with the content that is prepared for the presentation when presenting.
Reflection:
In this project, I explored the redesign of the Senheng mobile application, focusing on improving its user experience and interface design. Initially, I selected three potential apps to analyze MyUnifi, Starbucks MY, and Senheng, but ultimately chose Senheng due to its lower app store rating and greater need for improvement. The project highlighted the usability and user-centered design principles. Through application testing, research, and user feedback analysis, I identified key pain points in the app that led to a bad user experience. The overall process was challenging as it required a deep understanding of usability and practical skills in app design. This project not only enhanced my skills in mobile app design but also provided valuable lessons in analyzing applications.
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