Advanced Typography / Task 3: Type Exploration and Application
2024.06.12-2024.07.23 Week 8 - Week 14
Teh Ming En/0364908
Lectures
After that, I started drawing the sketch of the uppercase letters.
I started digitizing my letters based on the sketch. I used Fig 2.1 as the characteristics of the letters, applying it to the straight, horizontal, and some diagonal of the letters.
I wanted to reflect the effect of the candlesticks on the letters, but it didn't work very well. In the end, I chose the second more balanced design.
In my first attempt, I just used the guidelines when designing the fonts. The result was not very well, it looks rough.
After the class, I readjusted the thickness of the lowercase letters. Because of the different thicknesses, many details need to be modified, including the space used. That was a big project.
About the numerals part, I also used the same thickness as the upper and lower case. I think the numerals in my font do not need too much design and decoration, as that might lose consistency and recognition.
I have followed Grillitype’s tutorial on Instagram to learn the points and
how to create and design punctuation. The thickness of the period
should be slightly larger than the original and the comma should be smaller
than the period. So I designed the period first, and then used it as a
sample to design other punctuation marks.
Instagram Link: https://www.instagram.com/p/CRjdPtSjz5K/?igshid=MzRlODBiNWFlZA==
I first designed the style in Adobe Illustrator, and then imported it into Adobe Photoshop for font application. Since my font is related to games, I chose to mock up some game-related items such as game merchandise and game poster. My color tone of the font application is divided into two tones, one is mainly blue-green, and the other is mainly red-gold.
Initial Phase: Designers begin work with the grid system achieved with
fluidity due to past experience. Two-column compositions are the most common
during this phase.
Advanced Typography-Bachelor of Design (Honours) in Creative Media--Taylors University
Task 3: Type Exploration and Application
Lectures
Instructions
Task 3: Type Exploration and Application
For task 3, we have three options to complete it.
- Create a font that is intended to solve a larger problem or meant to be part of a solution in the area of your interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting your specialisation.
- Explore the use of an existing letterform in an area of interest, understand its existing relationship, identify areas that could be improved upon, explore possible solutions or combinations that may add value to the existing letterform / lettering.
- For your idea to qualify as an experiment it must be novel and unique — working with material that might be 3 - dimensional, digitally augmented, edible, unusual, typographic music video or fine art.
The final output may be a designed font and its application in the
form or format aims to provide a solution or to add value to an
existing use, or an experimental output that produces something new
and unique.
Idea Proposal
Fig 1.1 Idea Proposal, Week 9 (18/06/2024)
I have three ideas that are presented in the proposal. In the end, I chose
the first idea and changed the purpose of it.
Sketches
|
| Fig 1.2 Sketches, Week 10 (24/06/2024) |
After that, I started drawing the sketch of the uppercase letters.
Digitization-Uppercase Letters
|
|
Fig 2.1 Characteristics of letters, Week 10 (24/06/2024) |
I started digitizing my letters based on the sketch. I used Fig 2.1 as the characteristics of the letters, applying it to the straight, horizontal, and some diagonal of the letters.
|
| Fig 2.2 Comparison of two letters X, Week 10 (24/06/2024) |
I wanted to reflect the effect of the candlesticks on the letters, but it didn't work very well. In the end, I chose the second more balanced design.
|
|
Fig 2.3 Guidelines, Week 10 (24/06/2024) |
|
|
Fig 2.4 First Attempt of Uppercase Letters, Week 10 (24/06/2024) |
In my first attempt, I just used the guidelines when designing the fonts. The result was not very well, it looks rough.
 |
|
Fig 2.5 Grid, Week 10 (27/06/2024) |
After the class, I went back to using the guidelines and grid to adjust
the structure of my uppercase letters.
|
|
|
To make sure the letters had the same thickness, I used the same-sized
rectangle behind them to ensure they had consistency. In addition, I also
kept other details consistent, such as the curves and the use of space.
|
| Fig 2.7 The Outlines of Uppercase letterforms, Week 10 (27/06/2024) |
|
|
|
After revising the details, my final uppercase letters were completed.
After completing the uppercase letters, I started digitizing the lowercase letters. Here I have reduced the original thickness at the lowercase. I didn’t know at the time that I made a mistake, that is, the uppercase and lowercase letters should have the same thickness. At the same time, I also used the same-sized rectangle behind them to ensure the consistency.
Digitization-Lowercase Letters
|
| Fig 3.1 Process of Digitize Lowercase Letters, Week 11 (30/06/2024) |
After completing the uppercase letters, I started digitizing the lowercase letters. Here I have reduced the original thickness at the lowercase. I didn’t know at the time that I made a mistake, that is, the uppercase and lowercase letters should have the same thickness. At the same time, I also used the same-sized rectangle behind them to ensure the consistency.
|
|
Fig 3.2 First Attempt of Lowercase Letters, Week 11
(30/06/2024) |
My first attempt of lowercase letterforms looks rough also.
|
|
Fig 3.3 Refinement of Lowercase Letters, Week 11
(03/07/2024) |
After the class, I readjusted the thickness of the lowercase letters. Because of the different thicknesses, many details need to be modified, including the space used. That was a big project.
|
|
Fig 3.4 The Outlines of Lowercase Letters, Week 11 (03/07/2024) |
|
|
Fig 3.4 Final Lowercase Letterforms, Week 11 (03/07/2024) |
Digitization-Numerals and Punctuations
|
|
Fig 4.1 Process of Digitize Numerals, Week 12 (07/07/2024) |
About the numerals part, I also used the same thickness as the upper and lower case. I think the numerals in my font do not need too much design and decoration, as that might lose consistency and recognition.
|
| Fig 4.2 Process of Digitize Number 3, Week 12 (07/07/2024) |
I avoid complicating the numerals and use simple designs to create them.
|
|
Fig 4.3 Process of Digitize Punctuations, Week 12 (07/07/2024) |
Instagram Link: https://www.instagram.com/p/CRjdPtSjz5K/?igshid=MzRlODBiNWFlZA==
|
|
|
|
|
Fig 4.5 Final Numerals and Punctuations, Week 12 (07/07/2024) |
Fontlab
|
| Fig 5.1 Importing Font into FontLab, Week 12 (12/07/2024) |
Next, I imported the font into FontLab. In FontLab, I have adjusted
the side bearings and font-size of my letterforms.
|
| Fig 5.2 After Adjusted Side Bearings (Uppercase), Week 12 (12/07/2024) |
|
|
Fig 5.3 After Adjusted Side Bearings (Lowercase), Week 12
(12/07/2024) |
|
|
Fig 5.4 After Adjusted Side Bearings (Numerals & Punctuations),
Week 12 (12/07/2024) |
|
|
Fig 5.5 Testing, Week 12 (12/07/2024) |
|
|
Fig 5.6 Testing, Week 12 (12/07/2024) |
Before moving to the next step, I named my font 'The Unnamed Font' as I
really don't know which name suits it.
Font Presentation & Application
|
| Fig 6.1 First Attempt of Font Presentation, Week 13 (15/07/2024) |
My font is intended for game use, so I chose to use red, black, and white
to present the font. In terms of the use of sentences, I chose some words
and sentences related to the game, such as Combat, Are you ready to fight,
Get your last chance, etc.
|
|
Fig 6.2 Second Attempt of Font Presentation, Week 13 (18/07/2024) |
|
|
Fig 6.3 Second Attempt of Font Presentation, Week 13
(18/07/2024) |
Mr. Vinod suggested me to use a light color tone in my font presentation.
I should use the color that is more electronic as it will be suitable for
my font. I chose to use blue, green, black and white as my new color
palette for font presentation because I wanted the font presentation
to look like the blue screen and green screen of a computer error.
|
| Fig 6.4 Font Application-Sweatshirt, Week 13 (19/07/2024) |
Before I started the font application, I visited Behance and Pentagram
websites to refer to some examples and find design inspiration.
|
|
Fig 6.5 Font Application-Designing Mouse Pad, Week 13
(19/07/2024) |
|
|
Fig 6.6 Font Application-Mouse Pad, Week 13 (19/07/2024) |
I first designed the style in Adobe Illustrator, and then imported it into Adobe Photoshop for font application. Since my font is related to games, I chose to mock up some game-related items such as game merchandise and game poster. My color tone of the font application is divided into two tones, one is mainly blue-green, and the other is mainly red-gold.
Final Submission
Link For Download the font:
|
|
Fig 7.2 Font Presentation Artwork 2, Week 13 (19/07/2024) |
|
|
Fig 7.3 Font Presentation Artwork 3, Week 13 (19/07/2024) |
|
|
Fig 7.4 Font Presentation Artwork 4, Week 13 (19/07/2024) |
|
|
Fig 7.5 Font Presentation Artwork 5, Week 13 (19/07/2024) |
|
|
|
.jpg)
|
|
|
|
|
|
|
|
|
|
||||
|
| Fig 7.12 Final Artwork Compilation PDF, Week 13 (20/07/2024) |
Feedback
Week 9
General Feedback: We have to familiar with the instructions of Task 3
for complete it better. Use the grid or guidelines when designing the
typeface.
Specific Feedback: The style typeface and the reality typeface need to
have a balance between two types. It can work as a legible interface
typeface and have stylistic elements same time. My design should have
a purpose for it otherwise there's no point.
Week 10
General Feedback: Grids and guides are very important for building the
balance between letterforms.
Specific Feedback: I was suggested to build my letter forms on a
structure. I have to modify the details and the thickness consistency of
the letterforms.
Week 11
Specific Feedback: Part of my uppercase letters aren't consistent with
the lowercase letters. I need to keep the consistency and the thickness
of the letters.
Week 12
General Feedback: It would be better if we use a bright color palette at
font application.
Week 13
General Feedback: The color scheme of the font application doesn’t need
to be the same.
Specific Feedback: The font present is fine but the color palette is not
so good. I should use a good color palette something more electronic
such as blue and green, the light color tone. I was suggested to add
lines between showing the letters.
Reflection
Experiences
I had experience designing part of fonts in the semester 1 Typography
class. Still, in Task 3, I needed to design a complete set of fonts,
including upper and lower case, numbers, and punctuation marks. This was a
special opportunity for me to create a complete set of typefaces of my
own. This experience made me improve. When I worked on the font
applications part, I tried to apply my fonts to a variety of objects.
Although I already had experience applying designs to items in task 2, in
this task, I learned more about how to apply items and have tried
different designs. My experience is deeper and I enjoy it.
Observations
I found that we should keep the same thickness when designing uppercase or
lowercase letters or numbers. A good grid and guidelines are very
important for building the structure of a typeface. They help us to create
consistent typefaces.
Findings
I found that the thickness of different fonts affects their overall
consistency. Consistency has a huge impact when designing the letterforms,
and we must adhere to it. Besides that, I also found that different color
tones can express different styles when used in fonts. Choosing the right
color palette for our design can further enhance the work.
Further Reading
|
|
Typography Systems Book |
Grid System, Thumbnail Variations
Intermediate Phase: Experiment with tight and loose tracking to create
texture variations that differentiate text groups. Lines are broken and will
create narrow columns and strong alignments between text groups.
Advanced Stage: Focuses on consciously creating interesting compositional
spaces. Develops an appreciation for the drama of large amounts of white
negative space and creates a rhythm of three repeating dates.
Grid System, Groups and Subgroups
Tracing the text creates variations in texture and tone. The mixture of
tonal changes enhances the composition by providing variation and
variety. The group and subgroup strategy is used continuously throughout
this work and similar compositions.
Grid System, Tone
All of these example compositions use tone to create and control the
hierarchy. The designer was also aware of the negative space created by
the text alignments. The negative space provides a visual rest and
counterpoint to occupied rectangles.
Grid System, Horizontal and Vertical
The combination of horizontal and vertical tical text can make the
compositions engaging. The lines are used as structural elements to convey
information and create movement. Separating the text into two groups
yields a simple and effective grid structure.
Grid System, Non-objective Structure
The non-objective elements form a strong structure to complement the
composition in these works. This structure is simplified by highlighting
the horizontal visual fields.
Grid System, Transparent Structure
The transparent structure identifies the columns and visual fields that
make up a grid. Use the gray fields to overlap the columns to separate the
type into visual fields or provide emphasis. It provides a visible
structure that divides the space.
Comments
Post a Comment